
Matthew Holt, VP of Business Development for CG Technology, recently stated on a Sharp 600 podcast that mobile sports betting makes up over 60 percent of the daily handle for the Nevada sportsbook operator CG Technology.
When a major event occurs, the percentage of betting handled via mobile drastically decreases. For instance, during significant events such as the first weekend of March Madness, mobile betting accounts for approximately 40 percent of CG Technology’s total wagers.
Every CG Technology sportsbook in Nevada is based in Las Vegas, therefore it’s a logical conclusion that most betting takes place there. This is also supported by observational evidence from other sportsbooks in Las Vegas casinos, which primarily serve tourists. Casinos located further from the Vegas Strip generally have slightly shorter betting lines, as many patrons already utilize mobile betting applications.
Why sports wagering apps are necessary during March Madness
Convenience.
During the first weekend of March Madness, sportsbooks across Nevada are filled with visitors doing nothing for 30 to 60 minutes. However, nobody comes to Las Vegas, or to any casino for that matter, with the intention of just standing around.
During the first two days of the NCAA basketball tournament, 16 games take place. From 9 a.m. to 9 p.m., people try to place bets. Despite there being only eight games per day, the lines are typically longer on Saturday and Sunday.
Sports betting apps can save time for anyone visiting a sportsbook in Nevada by eliminating the need to stand in line. Setting up a mobile sports betting account only requires 10-15 minutes.
Once registration and funding are complete, bettors are free to place bets on games from any location within the state. As casinos often become crowded with visitors before game day, it’s advisable to establish an account before the influx of eager bettors.
The ability to place bets on a mobile device enables bettors to avoid queues unless they need to top up their account or withdraw their winnings.
In-play wagering
Betting through a mobile app gives gamblers a wider range of ways to stake on games. Sportsbook operators provide numerous options for in-play betting. These betting opportunities shift so regularly that it’s impractical to wait around to place a bet at the sportsbook.
In-play wagering, which elevates sports betting to an entirely new level, was offered by STN Sports last year when they joined William Hill and CG Technology.
Mobility
Watching the first weekend of games at March Madness at a sportsbook or party is an exciting experience. Mobile wagering apps eliminate the need for bettors to leave their seats to place a bet, allowing them to wager from anywhere within the state. These apps provide the flexibility for bettors to enjoy their day at a pool, bar, restaurant, or any other location within Nevada.
The convenience of betting on March Madness games from any location is beneficial during a casino holiday. Mobile sports betting apps enable a visitor to celebrate St. Patrick’s Day outside along the Vegas Strip or while enjoying a DJ’s performance at a dayclub pool.
Shop around
Bettors can open multiple sports betting accounts with different sportsbook operators to find the best odds. For example, in Las Vegas, a bettor could fund a Caesars Entertainment account at Harrah’s, a William Hill account at the neighboring Casino Royale, and a CG Technology account at The Venetian next door.
A bettor can go west across the street to fund an MGM Resorts account at The Mirage, and also an account at the neighboring Treasure Island. After visiting The Venetian, they can cross the street northwards to fund a Wynn Las Vegas account.
It may require some time, but the ability to compare offers will enable a sports bettor to identify the most favorable lines, increasing their chances of winning. If a bettor wants to explore the lines offered by various sportsbooks, they can download most apps, excluding CG Technology, William Hill, or South Point, to see what’s on offer.