Boyd Gaming and the Las Vegas Raiders have recently declared a new alliance. Now, Boyd Gaming’s 10 casinos in Las Vegas have been named as the “Official and Exclusive Local Casinos of the Raiders and Allegiant Stadium.”
Boyd Gaming, as a founding partner of Allegiant Stadium, will gain prominent signage and brand placement at the venue.
What Does This New Partnership Mean?
Boyd’s name will be visible to fans as part of the west side of the upper deck at Allegiant Stadium’s rebranding. This section of the stadium will showcase the brands of Boyd Gaming and its Las Vegas casinos.
This partnership will also designate Boyd Gaming as a presenting partner for one Raiders home game annually. The official weekly in-season radio show of the Raiders will bear the tagline “Presented by Boyd.”
Primarily, Boyd Gaming and the Raiders are set to collaborate on regular customer promotions. This partnership will also encompass communications and advertisements.
Keith Smith, the President and CEO of Boyd Gaming, stated:
Since their arrival in Las Vegas, the Raiders have significantly boosted our city’s reputation as the World’s Entertainment and Sports Capital, providing yet another reason for fans nationwide to visit southern Nevada. Off the field, the Raiders have shown equal dedication to our community, generously supporting nonprofit organizations and charitable causes throughout the Las Vegas Valley. Boyd is honored to collaborate with an organization and team that mirrors our enduring dedication to the welfare of the southern Nevada community.
“Sandra Douglass Morgan, the President of Las Vegas Raiders and former chair of the Nevada Gaming Control Board, added:
“We take great pride in our collaboration with Boyd Gaming, a company that mirrors our dedication to integrity and community service. This esteemed partnership will enable us to offer Raider Nation an expanded range of thrilling activations and experiences.”
Boyd Gaming Casinos In Las Vegas
Boyd Gaming runs 26 casinos across 10 states in the country, seven of which host an NFL team.
Allegiant Stadium frequently seems to have as many visitors’ fans as local residents during Raiders home games. This partnership could provide Boyd Gaming with some extraordinary marketing possibilities.
Boyd Gaming operates 10 casinos across the Las Vegas valley, which are categorized into two designations.
The downtown Las Vegas casinos owned by Boyd Gaming are smaller compared to their other group of casinos and are predominantly frequented by tourists.
- California
- Fremont
- Station on Main Street
The Fremont Hotel and Casino, located in downtown Las Vegas, recently broadened its services by opening a FanDuel branded sportsbook. The sportsbook is operated by Boyd Gaming.
The “Las Vegas locals casinos” are the second set of casinos belonging to Boyd Gaming. These casinos are spread across the valley and while they do attract tourists, they are primarily frequented by residents of Las Vegas.
- Aliante
- Cannery
- Coast of Gold
- This Orleans
- Town of Sam
- Suncoast
Anticipate future Raiders promotions from these casinos.
Raiders’ Other Casino Partnerships
The Raiders have formed partnerships with numerous casino operators in Las Vegas. Caesars, as the team and stadium’s first founding partner, signed a 15-year agreement in 2018.
Before assuming control of Palms operations, the San Manuel Band of Mission Indians also became a founding partner. The company promotes the Raiders in both Las Vegas and California.
MGM Resorts, the official gaming partner of the Raiders, is also a Founding Partner of Allegiant Stadium. In addition to this, MGM runs Mandalay Bay and Luxor, which are the two casinos in closest proximity to Allegiant Stadium.
In addition to its other ventures, Wynn Resorts has established a multifaceted partnership with Allegiant Stadium. Serving as the official nightlife partner, the company is closely associated with both the complex and the Raiders.
Visitors and fans may know the Wynn Field Club located in the north end zone. This VIP section is accessible for concerts and various events at Allegiant Stadium.
Wynn is also a founding partner of the Raiders and serves as their official gaming partner.