Caesars Launches New Sportsbook App To Most Of The Country But Not Nevada

Caesars Entertainment started the week with a significant announcement, stating that they are now offering a sportsbook app that further integrates the company with its sportsbook operator, William Hill. The CEO of Caesars Entertainment, Tom Reeg, said:

“We’re thrilled to announce the launch of our revamped marketing campaign for Caesars Sportsbook. Our enhanced and rebranded services will offer customizable plans, flexible limits, a broad variety of betting lines, and an easy-to-navigate user interface. Caesars Sportsbook invites players to a realm of gaming where, irrespective of the outcome, every bet counts towards our acclaimed Caesars Rewards.”

Nevada sports bettors are already familiar with this information. The Caesars Sportsbook by William Hill app has been accessible in Nevada since the previous year. The existing app will undergo a makeover and will be linked to Caesars Rewards. It’s crucial to note that this app is entirely distinct from the new Caesars Sportsbook app that is available outside Nevada.

Regrettably, Nevada will not have access to the new Caesars Sportsbook app. This is due to the Nevada Gaming Control Board’s rule that requires customers to register for sportsbook app accounts in person at a physical sportsbook within a casino.

The new Caesars Sportsbook app is only operational in states that allow remote signup. The only exceptions are Illinois and Washington, DC where the app will not be functional.

Caesars’ casinos will rebrand their sportsbooks as Caesars Sportsbook. However, the sportsbooks run by William Hill outside of Caesars will retain the William Hill name and continue to have their own app.

Expect no changes in the William Hill locations at the Cosmopolitan, The Venetian, Sahara, and so on. Over 100 William Hill sportsbooks are still present throughout the state.

In-person sportsbook registration in Nevada

In Nevada, all digital gambling accounts must be funded in person at a casino. This rule, previously applicable only to sportsbook accounts, has been extended this year to include cashless gaming accounts at Resorts World Las Vegas and other casinos offering this digital service.

Nevada sports bettors have always found in-person registration inconvenient due to the time and effort required to visit a casino to set up an account. However, with the 2018 repeal of PASPA, sports bettors in most states where this type of gambling is legal can now establish sports betting accounts online or via a mobile device.

It seemed last year that the Nevada Gaming Commission was making progress towards permitting a more convenient method for opening a sports betting account. They had even planned a public workshop to further discuss the matter. However, the workshop was canceled and has not been rescheduled.

This could be a tipping point

Caesars is not the only casino operator based in Nevada that doesn’t implement its newest sportsbook technology in the state. BetMGM employs varying technology and odds across the US, excluding Nevada. Boyd Gaming uses the Fanduel sportsbook app across the US, except in Nevada where it uses the B-Connected Sports app.

The potential tipping point for remote account registration in Nevada could be on the horizon. The majority of casinos on the Vegas Strip are owned by Caesars Entertainment and MGM Resorts. It is possible that these two companies could wield some influence over the governmental gaming commission.

The requirement for tourists to create extra sports betting accounts is inconvenient and undoubtedly results in them spending less money. The two biggest casino operators in the state may potentially express their concerns to the Nevada Gaming Commission regarding potential income loss.