Las Vegas Golden Knights Add Betfred As Betting Partner

Written By Hill Kerby on February 23, 2025

At the end of last month, Betfred became the latest sports betting partner of the Vegas Golden Knights. This marks the first NHL partnership for Betfred USA Sports, which is based in Las Vegas.

The union will introduce Betfred to the T-Mobile Arena and to hockey fans’ televisions across the globe. In return, Betfred will acquire advertising space on the boards and LED signage within the arena, along with promotion on TV broadcasts.

Betfred will be sponsoring interactive fan engagements during intermissions at select home games. In addition, Betfred’s name will be incorporated within VGK’s digital platforms, email newsletters, and radio broadcasts.

Golden Knights boast several sponsors

It’s logical for a sportsbook with Nevada origins to collaborate with the state’s sole NHL team, considering Nevada is the hub of sports betting. Intriguingly, Nevada has been involved in online sports betting longer than any other state in the US.

The deal has pleased Kerry Bubolz, the President of Golden Knights.

“We are delighted to join forces with Betfred as they establish their presence in Las Vegas. Like us, Betfred’s US enterprise is ‘Vegas Born’, and we are thrilled to assist them in launching their brand in Nevada.”

Although the partnership with Betfred will provide unparalleled exposure, it is not exclusive. Other affiliates of the Golden Knights, including sportsbook and casino affiliates, are:

(Official casino partner) MGM Resorts International
BetMGM (official betting partner)
Official Casino Partner, Caesars Entertainment
Sportsbook of Caesars (official betting partner)
Official Betting Partner, William Hill Sportsbook
Circa Sports (official sponsor of jersey rights)
Official Hotel: Hilton Hotels and Resorts World Las Vegas
Official casino partner, Wynn Las Vegas
The official downtown casino, The D Las Vegas
Station Casinos
San Manuel Casinos

Many of these partnerships had comparable conditions, particularly concerning in-stadium promotions during VGK home matches. But then again, what else can one anticipate in Las Vegas? Betfred’s US venture may have been established in Sin City, but it coexists with the industry’s most prominent names.

How does Betfred distinguish itself?

While Betfred may be late to the party and runs the risk of being overlooked, it’s also true that it’s better late than never.

Betfred is expanding across the country and views its domestic alliance as a fantastic opportunity to elevate its business. To differentiate itself from competitors, Betfred must do more than simply be another brand on the screen. While casinos such as The D and Resorts World have actively participated in the community, most others have made minimal effort to engage.

Non-casino partners such as Allegiant, Lexus, and Pizza Hut have been sponsors for nights and promotions, and Betfred has the potential to do the same. Offering giveaways like autographed jerseys, complimentary tickets, seat upgrades, and meet-and-greet opportunities can have significant impact.

Expanding with haste

Over the last several months, Betfred has been actively making headlines in Nevada and across the US.

The VGK partnership was established right after getting the green light to run the sportsbook at the Mohegan Sun Casino, located within Virgin Hotels Las Vegas. The sportsbook was operational in time for Super Bowl Sunday.

Betfred participated in the launch of Ohio’s sports betting on January 1. As a goodwill gesture to bettors in the state, it prematurely paid out all tickets for the Cincinnati Bengals to win the Super Bowl, prior to the AFC Championship Game. This resulted in a win for everyone who bet on the Bengals to win the Super Bowl, even though they lost the championship game to the Kansas City Chiefs.

Betfred initiated its online sportsbook in Virginia on February 2, following the announcement of a partnership with the United Soccer League’s Loudoun United FC six weeks prior.

Betfred launched its first retail sportsbook in Maryland, a state to the north, in November. Its online sports betting app started operating in The Old Line State on Feb. 9. The company currently runs sportsbooks in 10 states.