
Boyd Gaming recently revealed a new partnership with the Las Vegas Raiders, making its 10 casinos in Las Vegas the “Official and Exclusive Local Casinos of the Raiders and Allegiant Stadium.”
Moreover, Boyd Gaming becomes a founding partner of Allegiant Stadium. This partnership will provide Boyd Gaming with prominent signage and brand placement at Allegiant Stadium.
What Does This New Partnership Mean?
As part of the rebranding, the west side of the upper deck at Allegiant Stadium will feature Boyd’s name. This section of the stadium will showcase the brands of Boyd Gaming and its Las Vegas casinos.
Boyd Gaming will also become a presenting partner for one Raiders home game annually through this partnership. Additionally, the official weekly in-season radio show of the Raiders will bear the tagline “Presented by Boyd.”
Boyd Gaming and the Raiders will primarily collaborate on regular customer promotions, including communications and advertisements.
Boyd Gaming’s President and Chief Executive Officer, Keith Smith, stated:
Ever since the Raiders arrived in Las Vegas, they have significantly improved and fortified our city’s standing as the world’s Entertainment and Sports Capital, providing another reason for fans nationwide to visit southern Nevada. The Raiders are also equally dedicated to our community off-field, generously contributing to non-profit organizations and charitable causes throughout the Las Vegas Valley. Boyd is honored to collaborate with an organization and team that mirror our enduring commitment to the welfare of the southern Nevada community.
Sandra Douglass Morgan, President of the Las Vegas Raiders and former chair of the Nevada Gaming Control Board, added:
We take pride in partnering with Boyd Gaming, a company that aligns with our values of integrity and community commitment. We are confident that this esteemed partnership will enable us to offer Raider Nation even more thrilling activations and experiences.
Boyd Gaming Casinos In Las Vegas
Boyd Gaming runs 26 casinos across 10 states in the country, with NFL teams based in seven of these states.
Home games for the Raiders at Allegiant Stadium often seem to draw as many visiting team fans as they do local residents. This partnership could present Boyd Gaming with some outstanding marketing opportunities.
Boyd Gaming runs 10 casinos across the Las Vegas valley and these casinos have two different classifications.
Tourists mostly visit Boyd Gaming’s downtown Las Vegas casinos, which are the smaller group among the two sets of casinos.
- California
- Fremont
- Main Street Station
The Fremont Hotel and Casino in downtown Las Vegas recently extended their premises to include a sportsbook branded by FanDuel. The sportsbook is actually operated by Boyd Gaming.
Boyd Gaming casinos’ second category is known as “Las Vegas locals casinos,” scattered across the valley. Although tourists frequent these casinos, Las Vegas residents primarily visit them.
- Aliante
- Cannery
- Gold Coast
- The Orleans
- Sam’s Town
- Suncoast
Anticipate future Raiders promotions from these casinos.
Raiders’ Other Casino Partnerships
Many Las Vegas casino operators have partnerships with the Raiders. The first founding partner of the team and stadium was Caesars, who signed a 15-year deal in 2018.
Before assuming control of Palms operations, the San Manuel Band of Mission Indians also became a founding partner. The company highlights Raiders promotions in both Las Vegas and California.
As an official gaming partner of the Raiders, MGM Resorts also holds the title of Founding Partner for Allegiant Stadium. In addition, MGM operates the Mandalay Bay and Luxor casinos, which are the two closest to Allegiant Stadium.
Wynn Resorts maintains a diverse partnership with Allegiant Stadium, serving as the complex’s official nightlife partner and collaborating with the Raiders.
Those who are fans or visitors may already be acquainted with the Wynn Field Club in the north end zone. This VIP section at Allegiant Stadium is not just for games, but also available for concerts and other events.
Wynn is not only a founding partner but also an official gaming partner of the Raiders.