The 14th annual Global Gaming Expo (G2E) is set to take place in Las Vegas in a little over a month, drawing the gaming industry’s attention. Among the highlights of the conference are keynote speeches by Steve Wynn and Sheldon Adelson. Additionally, discussions on online gambling are expected to dominate the event.
Primarily, G2E is a conference focused on “gaming”. Despite the immense popularity of online gambling, it still doesn’t measure up to land-based gambling. Therefore, it’s unlikely that Steve Wynn will spend much time discussing iGaming in his keynote speech on Tuesday. Similarly, Sheldon Adelson, who is the keynote speaker on Thursday, is expected to give little attention to this topic.
In other words, online gambling represents the future. Various aspects of it, like tribal gaming seminars and payment processing, will likely be discussed in several seminars not exclusively dedicated to online gambling – implying the significance of iGaming in the future.
Here’s a preview of the iGaming seminars scheduled for G2E 2014. For a comprehensive schedule of all G2E seminars, keynotes, and vendor lists, please visit the official G2E website.
Monday September 29
Industry Overview: Transformations in the U.S. iGaming Scene
9:00 AM to 10:00 AM
Speaker: Lloyd Levenson, Chief Executive Officer at Cooper Levenson, a law firm.
Description:
The iGaming industry has experienced a whirlwind of changes over the past year. From legalization in three U.S. states to robust opposition in others, from international progress to market instability, the iGaming scene has undergone significant transformations. In this session, legal authorities will delve into how these developments influence the future of iGaming in the United States. Get insights on the political climate, regulatory hurdles, the shift in Washington, and much more.
- Understand the implications of PokerStars’ sale on the U.S. industry.
- Find out which states and tribes are contemplating the legalization of iGaming.
- Discuss the significance of lotteries in the future of iGaming.
Next Wave of iGaming Regulation: Point of Consumption
10:15 AM to 11:15 AM
Speaker: Executive Director of the Mississippi Gaming Commission, Allen Godfrey
Description:
Under existing UK law, operators can advertise remote gambling services to residents without needing a UK license or paying UK taxes. However, this will change in the fall with the introduction of the Gambling (Licensing and Advertising) Bill. In light of this, a panel organized by the International Association of Gaming Advisors (IAGA) will discuss the point of consumption debate and the regulation of iGaming. Specifically, they will consider the scenario where bets are processed in one jurisdiction but regulated by another.
- Examine the Bill on U.K. Gambling Licensing and Advertising
- Listen to how established markets tackle the point of consumption.
- Discover how this debate impacts emerging jurisdictions.
Understanding Your Online Customer: The Importance of Data Designs
12:45 pm – 1:45 pm
Speakers: Frank Pracukowski, who is the Director of Administration at Foxwoods Interactive, and Melissa Blau, who is the Director & Consultant at iGaming Capital.
Description:
Online transactions have the advantage of being easily traceable, a feature that enhances their beauty. However, the lack of physical interaction is a notable drawback. Fortunately, numerous tools can assist you in understanding your customer better. Identity management plays a crucial role in controlling fraud, adhering to licensing standards, and safeguarding customers. It’s important to understand the authentication requirements set by licensing jurisdictions as well as the tools on offer to protect both you and your clientele.
- Find out what information your customer needs to provide.
- Comprehend the unseen information that each visitor contributes to your website.
- Discover the minimum standards that legal jurisdictions require today.
Negative Players: The Consequences and Regulation of Unlawful Online Gaming Websites
2:00 PM to 3:00 PM
Speaker: Libby Baney, Advisor for Global Public Policy at LegitScript
Description:
Despite the legalization of iGaming in the U.S., numerous popular illegal websites continue to market to U.S. consumers. The U.S. Department of Justice has taken legal action against some of these websites, but many remain unchallenged. In this session, we will discuss the measures being taken to eliminate these illegal operators. We will also address the complexities surrounding affiliate websites that promote both legal and illegal iGaming sites.
- Listen to what’s going on at the federal level.
- Discuss the interpretation of statements regarding withdrawal from legal jurisdictions.
- Discover how legal websites can inhibit unlawful gambling.
Tuesday September 30
Market Research: The Perfect Online Betting Enthusiast
11:45 in the morning to 12:45 in the afternoon
Speaker: Paul Lauzon, Senior Vice President of Lottery & Gaming at Ipsos Reid
Description:
In terrestrial gaming, multiple methods exist to gauge the profitability of players. Some are location-oriented such as a player’s zip code, while others are game-oriented like slots, tables, or poker. Capturing similar information about online customers is simpler due to mandatory data capture. However, predicting which players will yield the most profit can be challenging. In this session, discover insights from established online gaming operations and learn how to customize your marketing and retention strategies to attract and retain the most lucrative customers.
- Discover the demographics of perfect online gamblers.
- Find out which features continue to attract good players.
- Investigate ways to reward your top performers.
Containing the Threat of Unregulated Gambling #T06
From 11:45 am to 12:45 pm
Description:
The rapid growth of internet sweepstakes cafes and other types of unregulated gambling throughout the US has put at risk the financial health of the regulated gaming industry, as well as its hard-earned reputation for integrity. Gaming regulators have the power to supervise and enforce the behavior of licensees, but they primarily depend on state and local law enforcement to investigate unauthorized activities. In this session, we will discuss the problems this model poses for regulators, policymakers, law enforcement, and the gaming industry. We will debate the legalities of such activities, and share insights on how certain jurisdictions have managed to effectively tackle these issues.
- Understand how the law’s loopholes are utilized.
- Review successful strategies against uncontrolled operators
- Learn which authorities operate within your jurisdiction.
Tribal Gaming Status
11:45 in the morning to 12:45 in the afternoon
Description:
A description for this seminar is not listed on the G2E website.
Wednesday October 1
Payment Methods: The Beneficial, the Unfavorable, and the Costly
11:45 in the morning to 12:45 in the afternoon
Speaker: Matthew Katz, CEO of CAMS, LLC
Description:
Offering various payment options for your customers in both gambling and purchasing goods and services is excellent. However, the challenge lies in educating them about the benefits of available options, while also maximizing your company’s return. In iGaming, payment processing becomes even more critical for customer service and success. The process of transferring money from one point to another has become easier and more transparent than ever. Learn more about it in this session.
- Evaluate traditional, emerging, and new payment options.
- Comprehend the expected expenses and potential for generating new income.
- Discover how to enhance your payment options to draw in and keep customers.
Contemporary Approaches: Implementing Cybersecurity in the Gaming Industry
2:00 PM to 3:00 PM
Description:
Over the past decade, there has been a significant increase in cyber intrusions and attacks, leading to exposure of personal and business information, operational disruptions, and high costs for impacted businesses. The gaming industry, despite its expertise in security, is not immune to these threats. In this session, we will explore potential vulnerabilities that all businesses face, along with those specific to the gaming industry, and how to best protect against them. Participants will also gain knowledge on how to develop a response plan for use in the unfortunate event of an attack.
- Discover the methods and motives behind hackers’ actions.
- Learn about the technology that is available for data protection.
- Evaluate the susceptibility of your organization to cybercrime.
