A rock star, a film producer, and a casino and hospitality tycoon are collaborating to construct a Southeast Asian-themed attraction at The Linq hotel, casino, and shopping complex on the Las Vegas Strip, with an estimated cost of $100 million.
Kind Heaven is a collaborative project by:
- Caesars Entertainment
- Cary Granat’s Immersive Artistry entertainment company, where he serves as an executive after his time at Walden Media and Miramax Films.
- Perry Farrell, the frontman for Jane’s Addiction and Porno for Pyros, and the creator of the Lollapalooza music festival.
The group aims to initiate the new venture by August 2019.
A street market-style attraction, inspired by those in Singapore and Bangkok, is being built across from Caesars Palace. This 100,000 square foot space will feature food, retail, and live entertainment. It will be located between Harrah’s Las Vegas Hotel and Casino and Flamingo Las Vegas Hotel and Casino.
Furthermore, it will be incorporated into the $500 million The Linq Promenade district, which is known for shopping, dining, and entertainment. This district is already home to The High Roller, the tallest observation wheel in the world.
Virtual monkey wrestling and more
Kind Heaven will offer a variety of restaurant, retail, and live entertainment options. It will also feature unique attractions such as virtual monkey wrestling that patrons can bet on for prizes, artist holograms, and an indoor forest.
The company, Immersive Artistry, is responsible for the Game for Life exhibit at the Pro Football Hall of Fame, which features holograms of Joe Namath and Vince Lombardi. Furthermore, there are ongoing plans to establish similar Kind Heaven attractions in Russia and China.
No bands have been booked yet, but Farrell will serve as the curator for all bands and musicians at Kind Heaven.
The cost of Kind Heaven tickets is also uncertain. Nonetheless, there is a strategy in place to ensure the attraction remains cashless.
While inside, patrons are required to wear a payment tracking device. Furthermore, Kind Heaven will be one of the few establishments on the Las Vegas Strip to accept digital currencies such as Bitcoin.
Kind Heaven will be accessible for all age groups from 11 a.m. to 5 p.m. local time. It will then shut down for three hours and reopen at 8 p.m. for individuals aged 21 and above.
The project will ultimately employ up to 670 people.
A Linq to the past
Naturally, the new attraction’s Asian theme will serve as a connection to The Linq’s history.
Originally opened in 1959 as the Flamingo Capri, The Linq hotel, casino, and shopping promenade is part of Caesars Entertainment. A casino was added to the property in 1972, and the construction of the Imperial Palace Tower hotel was completed in 1977.
In 1979, the entire resort was transformed into the Asian-themed Imperial Palace.
In the 1980s, four additional hotel towers emerged. Caesars changed the property’s name to The Quad in 2012, eliminating the Asian theme. Following a $223 million renovation in 2014, it was rebranded as The Linq.
