Caesars Launches New Sportsbook App To Most Of The Country But Not Nevada

Caesars Entertainment started the week with a significant announcement that it is now launching a sportsbook app, which will enhance its partnership with its sportsbook operator, William Hill. Tom Reeg, the CEO of Caesars Entertainment, stated:

“We are thrilled to unveil our new all-encompassing marketing campaign for Caesars Sportsbook. The rebranded and enhanced features of our Caesars Sportsbook will deliver personalized deals, adjustable limits, an extensive array of betting lines, and a user-friendly experience. Caesars Sportsbook further immerses players into a world of play where, regardless of the outcome, every bet rewards them more via our acclaimed Caesars Rewards.”

Nevada sports bettors are already familiar with the Caesars Sportsbook by William Hill app, which has been available since last year. The app is set to undergo a makeover and will be linked to Caesars Rewards. However, this app is distinct from the new Caesars Sportsbook app that is available outside of Nevada.

Regrettably, the new Caesars Sportsbook app will not be available for use in Nevada. This is because the Nevada Gaming Control Board requires customers to register for sportsbook app accounts in person at a physical sportsbook located within a casino.

The new Caesars Sportsbook app is only functional in states that allow remote signup. The only exceptions are Illinois and Washington, DC, where the app will not be usable.

Sportsbooks located within Caesars’ casinos will be renamed as Caesars Sportsbook. However, the sportsbooks run by William Hill outside of Caesars will continue to operate under the William Hill brand and maintain their standalone app.

Do not anticipate seeing alterations at William Hill sites at the Cosmopolitan, The Venetian, Sahara, and so on. Over 100 William Hill sportsbooks are still operating throughout the state.

In-person sportsbook registration in Nevada

In Nevada, funding of digital gambling accounts has to be done physically at a casino. Before this year, this rule was exclusively for sportsbook accounts. Currently, this rule also applies to the creation of cashless gaming accounts at Resorts World Las Vegas and any other casinos providing this digital service.

Nevada sports bettors have never found in-person registration convenient, as it requires a visit to a casino which is time-consuming and requires effort. However, since the overturning of PASPA in 2018, sports bettors in most states where this form of gambling is legal can now establish their sports betting accounts online or via a mobile device.

Last year, it appeared that the Nevada Gaming Commission was making progress towards permitting a more convenient method for opening a sports betting account. A public workshop was even planned to further discuss the matter. Regrettably, the workshop was called off and has not been rescheduled.

This could be a tipping point

Caesars is not the only casino operator based in Nevada that does not implement its newest sportsbook technology in the state. BetMGM applies distinct technology and odds across the US, excluding Nevada. Outside Nevada, Boyd Gaming utilizes Fanduel as its sportsbook app. However, in Nevada, the company operates the B-Connected Sports app.

This might be a turning point for registering accounts remotely in Nevada. The majority of casinos on the Vegas Strip are owned by Caesars Entertainment and MGM Resorts. These two companies could potentially hold some sway over the governmental gaming commission.

Requiring tourists to establish extra sports betting accounts is certainly inconvenient and likely reduces the amount of money that willing bettors spend. The two biggest casino operators in the state may voice their concerns about potential income loss to the authorities at the Nevada Gaming Commission.