There are three classifications of Service Provider license in Nevada; with applicants falling into one of the following three categories (I have simplified the definitions from the Nevada regulations):
* Class 1 – Software providers and/or anyone who administrators or controls wagers for an online gaming site
* Class 2 – Payment Processors, geo-location, player verification, and other categories not covered under Class 1 or Class 3 licenses
* Class 3 – Marketing Affiliates
Class 1 Service Providers
International Game technologies (IGT)
* Issued a manufacturer and service provider license on June 21, 2012
* Website: www.igt.com
IGT is a publicly traded slot and game manufacturer company traded on the New York Stock Exchange (IGT). IGT purchased the Entraction Poker Network in 2011, rebranding the popular online poker network to the IGT Poker Network.
Bally Technologies
* Issued a manufacturer and service provider license on June 21, 2012
* Website: www.ballytech.com
One of the oldest gaming companies in the US, Bally Technologies began life as a pinball manufacturer before turning its eyes towards gaming products, and later Internet gaming products. Bally Tech is traded on the New York Stock Exchange (BYI).
SHFL Entertainment (Shuffle Master)
* Issued a service provider license on July 26, 2012
* Website: www.shufflemaster.com
Shuffle master was founded in 1983 when truck-driver turned entrepreneur John Breeding developed an automatic card shuffling machine. With a virtual monopoly on card shufflers, over the years Shuffle Master has branched out into all areas of gaming products and games. Shuffle Master went public in 1992 and trades on the Nasdaq (SHFL).
WMS Industries
* Issued a service provider license on September 20, 2012
* Website: www.WMS.com
WMS Industries is a slot machine manufacturer located in Illinois. WMS Industries dates back to 1943. In 2013, WMS Industries was purchased by Scientific Games.
Z4 Gaming
* Issued a software provider and manufacturer license on November 15, 2012
* Website: www.z4.com
Founded in 2012, Z4 is a bit of a mystery in Nevada, and all we have to go on is the short mission statement found on their website which states the company is an online and interactive gaming company founded by Eric Colvin, the owner and operator of the Siena Hotel Spa Casino, which should be noted has applied for and received an operator license in Nevada.
Z4 Poker is a dynamic young company dedicated to bringing innovation and excitement to the Online and Interactive Gaming industry.
Lottomatica Group (BOSS Media)
* Issued a service provider license on January 24, 2013
* Website: www.gtech.com
Lottomatica is an Italian lottery and gaming provider, with numerous holdings across the globe ranging from lottery companies, to BOSS media (The International Poker Network), to US gaming manufacturer GTech. All five of the following Lottomatica subsidiaries have applied for Nevada licenses: Spielo International USA, Spielo International Canada, Spielo International Austria, Boss Media, and St. Minver.
888 Holdings PLC (888 US Limited)
* Issued a manufacturer, distributor, and service provider license on March 21, 2013
* Website: www.888holdingsplc.com
Gibraltar based 888 is one of the biggest online gaming brands in the world, and is a familiar name to online poker players. The company has partnered with Caesars Entertainment and several other casinos in Nevada and New Jersey, and is also part of the partnership (Scientific games and 888) that will supply Delaware with their online gambling platform. 888 Holdings is a publicly traded company on the London Stock Exchange (888).
Aristocrat Technology (Aristocrat Leisure Limited)
* Issued a manufacturer, distributor, and service provider license on May 23, 2013
* Website: www.aristocrat.com.au
The parent company of Aristocrat Technology is an Australian slot machine manufacturer, Aristocrat Leisure Limited, which trades on the Australian Stock Exchange (ALL). The company is looking to parlay their gaming experience into the burgeoning US online market.
Class 2 Service Providers
Neteffect Networks – Information Technologies
* Issued a service provider license on July 26, 2012
* Website: www.neteffect-it.com
Neteffect is an IT company already working with Nevada land-based casinos. The company was founded in 2002 and handles a multitude of IT support issues.
Global Cash Access Holdings – Payment processing
* Issued a service provider license on August 23, 2012
* Website: www.GCAinc.com
Global Cash Access Holdings is an ATM and credit provider (what the company terms as “Integrated Casino Cash Solutions”) with a long history of operating in Nevada casinos. GCAH wants to expand their offerings to include payment processing and payment solutions for online poker providers.
Central Account Management Systems (CAMS) – Geo-location services, player verification and payment processing
* Issued a service provider license on November 15, 2012
* Website: www.centralams.com
CAMS operates under the massive global Verifi id verification and payment processing umbrella. CAMS will offer geo-location and player verification support for online providers, as well as having the potential to provide payment systems. CAMS has been handling the Know Your Customer checks for Ultimate Poker in Nevada, and has signed agreements with other potential online gaming providers in Nevada and New Jersey.
Xerox Business Solutions –Information Technology
* Issued a service provider license on January 1, 2013
* Website: www.xerox.com
Best known for their line of printers and copiers, Xerox has been licensed to provide IT support for online poker site in Nevada.
Link Technologies – Information Technology
* Issued a service provider license on January 24, 2013
* Website: www.linktechconsulting.com
Link Technologies is an online security company. Link Tech was founded in 2000 and has provided support and security services to companies and government agencies.
Ditronics Financial Services – Payment Processing
* Issued a service provider license on January 24, 2013
* Website: www.ditronics.com
Ditronics is a payment processor and cash access company servicing the gaming industry.
Certegy Check Services – Geo-location services, KYC checks and payment processing
* Issued a service provider license on January 24, 2013
* Website: www.askcertegy.com
Certegy was founded in 2001 as an offshoot of Equifax, which focused on check verification and credit cards. Certegy will provide payment processing solutions and geo-location capabilities for online poker rooms in Nevada.
XYVerify – Geo-location and player verification
* Issued a service provider license on March 21, 2013
* Website: www.xyverify.com
XYVerify is a geo-location company that will allow poker rooms to verify player locations and transactions. XYVerify is also licensed in New Jersey.
Player Verify – Data collection, Verification
* Issued a service provider license on March 21, 2013
* Website: www.playerverify.com
Player Verify stores and organizes customer documents for online gaming sites, including player information and payment methods.
Aristotle International – Geo-location and verification services
* Issued a service provider license on May 16, 2013
* Website: www.integrity.aristotle.com
Aristotle is a geo-location, age and ID verification company that operates under the Integrity umbrella.
GambleID – Geo-location and verification services
* Issued a service provider license on May 23, 2013
* Website: www.gambleid.com
GambleID will provide payment, id, and location verification for online gaming sites.
SecureTrading – Geo-location and verification services
* Issued a service provider license on June 10, 2013
* Website: www.securetrading.com
Secure Trading will offer player verification and geo-location services for Nevada online poker rooms, as well as payment processing options.
GeoComply – Geo-location and verification services
* Issued a service provider license on June 20, 2013
* Website: www.geocomply.com
GeoComply is another player verification and geo-location company that has been approved in Nevada.
Class 3 Service Providers: Marketing Affiliates
PokerTrip Enterprises Inc
* Issued an affiliate marketing license on September 20, 2012
* Websites: www.allvegaspoker.com and www.pokeratlas.com
An affiliate marketing company that runs two prominent websites: AllVegasPoker.com and PokerAtlas.com. PokerTrip is owned by Jon Friedberg. PokerTrip was the first online gaming affiliate licensed in Nevada, or anywhere in the United States.
Churchill Downs/Bluff Interactive
* Issued an affiliate marketing license on July 11, 2013
* Website: www.bluff.com
Churchill Downs purchased Bluff Media in 2012 and is now in charge of the popular poker news portal. Along with PokerTrip, BLUFF Interactive will act as an affiliate for Nevada online poker rooms.
