[toc]Given Wynn Resorts’s reputation for prioritizing entertainment over gambling, the company’s latest innovation doesn’t come as a shock.
The Wynn Casino in Las Vegas has introduced master classes to its list of services. While the property has traditionally offered courses related to gambling activities such as sports betting, it is now expanding into different fields. The new classes cover a variety of activities including hair styling and baking.
Master classes give public face to Wynn Casino staffers
In the spring, the Nevada casino tested the concept of Master Class. Wynn provided several classes that highlighted some of their most valuable employees who typically work behind the scenes.
The company decided to expand the class offerings throughout the year due to the tremendous success of the series. If you want to understand what these classes entail, watch the promotional video from the debut series:
The upcoming cycle of classes will primarily concentrate on spirits and food. Drawing from a broad range of culinary experts available, the classes on offer include:
- Wine tasting
- Brewmaking
- Champagne tasting
- Sushi technique
- Cake decorating
In addition to kitchen-based classes, a selection of other courses are also offered. These include poker lessons and a session with Johnny Avello, the Wynn’s resident oddsmaker.
The cost for the classes varies between $95 and $150. The present schedule is set to go on from now until December.
The Las Vegas Review-Journal had a conversation with Michael Weaver, Wynn’s chief marketing officer, regarding the program:
It seems clear that this will become a permanent feature. The classes we provide allow our guests to further enhance their hotel experience, which can only benefit us.
Weaver also indicated that Steve Wynn himself is putting forth ideas for future classes. One such idea was to involve the customers in planning the extravagant New Year’s Eve events for the property.
Classes latest non-gambling addition to Wynn Las Vegas
Wynn, the individual and the company, is a trailblazer for non-gaming innovation in Las Vegas. He initiated the mega resort trend with The Mirage in the 1990s. His most recent plans for Wynn and Encore incorporate a giant park that has no gaming facilities whatsoever.
The upcoming Paradise Park project, set to cost $1.5 billion, will be constructed on the golf course area behind Wynn and Encore on the Las Vegas Strip. The plan for the project encompasses a huge lagoon, a collection of restaurants and shops, convention space, and hotel towers. Drawing a comparison with Disneyland, Wynn emphasizes the project’s appeal to families and children.
Wynn’s significant financial commitment towards transforming its Vegas properties into more family-friendly venues logically implies the addition of more features to attract customers uninterested in gambling. The introduction of master classes is merely a minor stride towards this goal. As we anticipate the launch of Paradise Park, it is only logical to expect a host of new non-gaming features.
